What is EDDM?
EDDM or Every Door Direct Mail is USPS program that allows you to market to large areas with a low per piece cost (as little as $0.187) which is a substantial saving compared to regular targeted mailing costs.
Sounds Great, How Does it Work?
- 1. Go to USPS.com and sign up for an account (if you don't already have one)
- 2. Select Neighborhoods & Audience, Choose the neighborhoods in the EDDM Online Tool where your customers live. Use the tool to target customers by specific demographics such as age, household size, and income.
- 3. Design & Print Your Mailpiece, Follow direct mail design best practices to create effective EDDM advertising pieces. Sending actionable mail with a clear offer and call to action will help generate customer responses. We can design your print piece see our design services. You don't need to use our design services just upload your EDDM ready files when ordering.
- 4. Choose Drop-Off Date & Payment Options Select your drop-off date and payment type. The EDDM User Guide explains the specific drop-off steps and options available.
- 5. Print Forms & Prepare Mailing Bundles, On the Order Confirmation screen, you'll view and print all necessary Postal Service™ processing forms and the right EDDM facing slip to attach to your mailing bundles
- 6. Drop Off or Ship Your Mailing Take or send your mailing to the Post Office locations that will deliver to your selected EDDM routes.
How Do I Make Sure My Files Are EDDM Ready?
Every Door Direct Mail-Retail Indicia Guidelines
- Every EDDM mailpiece must have an EDDM indicia with “ECRWSS” in the address area, within the permit indicia, or below the permit, like the examples to the right.
- The EDDM Retail Indicia does not have a specific size requirement but must be larger than .5" x .5".
- The type font must be in all caps and at least a 4 point size.
- Place the indicia in the upper right hand corner of the mailpiece.
- It should fit in the area 1.625" from the right edge and 1.375" from top edge.
- Leave 1/8" of space around the top and right edge.
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That's it, add these elements to your design and it's ready for USPS. Templates are available for all EDDM postcards
Which EDDM postcards can I use?
Our range of postcard sizes that fit the USPS EDDM (Every Door Direct Mail Program) requirements.
EDDM is a U.S. Postal Service program developed to help businesses get their promotions and advertisements into the hands of a targeted audience, while reducing the cost of preparing and delivering mailing campaigns.
It's the perfect solution for businesses large and small, allowing you to target homes in your area or across the country. No mailing list or postage permit is required, which saves you time and money. The Every Door Direct Mail-Retail price per piece for Flats weighing no more than 3.3 oz is $0.178.
Please note: EDDM orders must meet "commercial flat" specifications and all other USPS requirements.
In today's fast-paced digital world, marketing techniques continue to evolve, but one traditional method that still holds its ground is EDDM (Every Door Direct Mail) postcard printing. EDDM postcards offer a cost-effective and efficient way to connect with a targeted local audience. In this blog post, we'll explore the benefits of EDDM postcard printing and how it can help businesses make a lasting impact on their customers.
Targeted Local Advertising:
EDDM postcard printing allows businesses to target specific neighborhoods or areas with their marketing message. Instead of relying on mass mailing or uncertain online ads, EDDM postcards enable you to reach potential customers directly in their mailboxes. This targeted approach ensures that your message reaches the right audience, increasing the chances of engagement and conversion.
One of the most significant advantages of EDDM postcard printing is its cost-effectiveness. Compared to other forms of advertising, such as television or radio ads, EDDM postcards require a significantly lower investment. By selecting specific zip codes or carrier routes, businesses can control their advertising expenses while still enjoying the benefits of reaching a local audience.
Increased Brand Visibility:
EDDM postcards offer a tangible and visually appealing representation of your brand. With a well-designed postcard, you have the opportunity to create a lasting impression on potential customers. By incorporating your brand elements, such as logos, colors, and taglines, you can enhance brand recognition and visibility within your local community.
Personalized and Customizable:
EDDM postcards provide the flexibility to personalize your marketing message. Whether you want to promote a specific product, offer a discount, or announce a grand opening, you can tailor the content of your postcard to suit your marketing goals. By creating compelling and personalized messages, you can capture the attention of recipients and motivate them to take action.
Easy to Track and Measure:
Unlike some traditional marketing methods, EDDM postcard campaigns are easily trackable and measurable. By including a unique promotional code or dedicated landing page URL, you can monitor the response rate and gauge the effectiveness of your campaign. This data-driven approach allows businesses to make informed decisions, refine their marketing strategies, and improve their return on investment.
In an era dominated by digital advertising, EDDM postcard printing remains a tried-and-true method for businesses to reach their local audience effectively. Its cost-effectiveness, targeted approach, and customization options make it an attractive marketing tool for businesses of all sizes. By leveraging the power of EDDM postcards, businesses can increase brand visibility, engage potential customers, and drive conversions in their local communities. So, if you're looking for a reliable and impactful marketing strategy, consider incorporating EDDM postcard printing into your next campaign.